You are using an outdated browser. Please upgrade your browser to improve your experience.

Red Bull

Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks. In 2021, over 9.8 billion cans of red bull were sold in a calendar year.

Learn More
 

How To Buy

Sign up to receive our industry leading research and insights, delivered right to your inbox!!