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Spring Into the New Season

It may not feel like it just yet, but the days are getting longer, the temps will soon be rising, and the flowers will bloom as spring is only a month away. As the seasons begin to change, so will the appetites and food trends. Keep these few ideas in mind when deciding your menu for the spring of 2024.

March Madness

Just because the football season is over doesn’t mean sports are! The following month after the big game marks another huge sporting moment, March Madness. The same appetizers you had ready for football season could satisfy the tastebuds of those watching basketball games for the entire day. Wings or chips and dip offerings are simple items to prepare and a great addition to your menu. A slider is another great item to feature for this event. Our friends at Markon have put together some great recipes to use during this monster sports month: MARCH MADNESS - Markon

St Patrick’s Day

This holiday is a cultural and religious staple for many individuals across the nation. Highlighting traditional dishes could be a great way to bring in new customers as they celebrate. Irish stew, shepherd’s pie, and boxty are a few Irish-centric dishes to consider. And of course, there’s corned beef, an Irish staple. Ellington Farms has a delicious corned beef brisket that is ready to cook for St. Patty’s.


This year, Easter will fall on an unusually early date. If your restaurant serves as a good brunch spot, market your dining room as the place to go on Easter Sunday. Be sure to highlight the brunch items on your menu for this weekend as you will have plenty of families looking for something that reminds them of spring. If you’re looking for new creative ideas, our Culinary Resource Team can provide some great recipes to inspire your dishes for Easter.


Following the seasons to keep up with customer’s constantly changing tastes can be a competitive edge for your kitchen. For more ideas on seasonal trends, talk to your Ben E. Keith sales representative.