As summer winds down and school routines return, restaurants across the U.S. are seeing an increase in traffic. This annual back-to-school return reflects deeper shifts in how families and students eat out, and it presents an opportunity for operators to adjust their menus to adapt. Here are three key insights and recipes to keep in mind!
Weeknight Dining is back!
With school back in session, families are returning to structured routines and that means less time for at home meals. Weeknights are now prime time for dining out, especially for parents juggling homework, sports, and after-school activities
The Rise of After-School Snacking & Gen Z’s “Little Treat” Culture
Between 2:30 and 5:00 PM fast-casual and fast locations near schools and campuses see a noticeable spike in traffic. Students are stopping in for snacks and drinks in between school and activities.
Teachers & School Staff are Looking For Lunch
It’s not just students driving demand– it’s the teachers and school staff that are also looking for fast, fresh, and satisfying lunch options. With limited time and busy schedules, they need meals that are easy to order and quick to pick up.
Check out these recipes for back to school season!