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Starting The Year Off Right

If you’re reading this as it’s released, chances are you are in the midst of one of the busiest times of the year. Thanksgiving, the holidays, football season and more are all dead in your sights to finish off 2023. But for kitchens, preparing for the future is extremely important to make sure you have the right ingredients for the right season. Lucky for you, we have you covered. Here are a few events to be prepared for when the calendar hits January of 2024.

New Year’s Resolutions

As soon as January begins, palettes will make a change to fulfill health and fitness-centered resolutions for 2024. Having health-conscious options to choose on your menu will help attract those individuals who are wanting to stick to their goals. Produce-heavy meals are a must for this time of the year. If you’re having a hard time thinking of unique ideas, Markon has you covered. Their chef inspirations pages have recipes for plates like this Ready-Set-Serve Cauli Creations Salad. These recipes are not only delicious but are great labor savers for your kitchen.

The Playoffs

The culmination of the football season is only a couple of months away. Football fans will be looking for plenty of bites and beverages as they watch their favorite teams fight to make it to the Big Game.  If your restaurant is set up for sports viewing, add a dish that features our Platinum Harvest chicken wings to you menu to bring in extra traffic.

Valentine’s Day

One of the biggest nights of the year for a kitchen is Valentine’s Day. It is imperative to staff your restaurant appropriately throughout the night. The audience for this evening is very defined, so building a set menu is a great way to market to your customers and prevents your kitchen from falling behind. Labor-saving products like Markon Ready-Set-Serve produce can help with busy dining rooms. If you’re in need of some ideas for Valentine’s Day, our Culinary Resource Team can discuss some options with you to make your day perfect.

Don’t Forget Lent

In 2024, Easter is taking place earlier than normal, which means Lent will be here before you know it. Adding seafood centric dishes to your menu is a perfect way to bring in lent-practicing customers during these 40 days. Our new Admiral of the Fleet Atlantic Cod Loins are a great fresh, light fish to build a recipe around for this observed period.


It can be a difficult time of the year to keep up with what is next on the calendar. Taking the steps to prepare for every upcoming event will set yourself apart from the competition and allow you to start your new year off right. For more ideas on how to make these upcoming events a success, contact your Ben E. Keith sales representative.