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Latest Articles

Mich Ultra Bucks Big Light-Beer Trend: It’s Actually Growing

Latest News, Blog

Mar 24, 2015

A-B InBev Will Pour More Marketing Behind Its Hottest Brand

If Anheuser-Busch InBev’s beers were children, then Michelob Ultra would be the kid that does everything right, only to be overshadowed by his erratic bigger brothers. While the brewer has put the spotlight on Bud and Bud Light, Ultra has outperformed them both, growing sales and market share while getting a lot less ad support.

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