El Paso/Wimberley, Texas (September 8, 2020) — El Afan Spirits, LLC is proud to announce a new partnership with Ben E. Keith Beverages for Texas statewide distribution rights. Retailers in both on and off-premise will now have access to award-winning El Afan Tequila through the adept Ben E. Keith Beverages sales team and vast distribution capabilities. “El Afan has had a great market presence in El Paso, the Hill Country, and the Rio Grande Valley over the last 10 years and we look forward to teaming up with Ben E. Keith Beverages, opening the door to expansion across the state,” said El Afan’s cofounder, Onie Castaneda.
“El Afan Tequila has done an extraordinary job crafting exceptional tequilas and we are honored to be chosen as their distributor,” said T.J. Samuelson, Texas Spirits Manager of Ben E. Keith Beverages. “El Afan’s approach to business and their commitment to high-quality spirits provides us with a great foundation for a successful partnership.”
El Afan’s portfolio boasts Blanco, Reposado, Añejo, and Extra Añejo styles of tequila, master distilled in El Salto, Jalisco Mexico from 100% Blue Weber Agave. The vast tradition and history of tequila artistry in Jalisco has inspired these distinct and superior spirits for all to experience.
ABOUT EL AFAN TEQUILA
Launched in 2010 in El Paso, El Afan Tequila offers a product lineup of four ultra-premium Tequilas including Blanco (distilled only), Reposado (aged 6-9 months), Añejo (aged 12-18 months), and Extra Añejo (aged 3-4 years). These gold medal-winning tequilas (most recently at the SIP Awards, Chicago BTI, and the San Francisco World Spirits Competition) are smooth yet complex, great to mix with, or enjoy “neat”. El Afan strives to deliver a premium and smooth experience at an affordable price point.
ABOUT BEN E. KEITH BEVERAGES
Ben E. Keith Company, established in Fort Worth in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company’s Beverage division is the third largest independent beer wholesaler in the country. The company also distributes import beers, craft beers, spirits, wine products, and non-alcoholic beverages. With 14 Sales & Distribution Centers, the company operates throughout the state of Texas. For more information, please visit www.benekeith.com.
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