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On Nov. 12, the European Beer Star Competition in Nuremberg awarded 165 medals to some of the best global breweries across the country. Out of 2,000 contending beers, Goose Island took home a bronze medal in the Wood and Barrel Aged Strong Beer category for its 2015 Vintage Bourbon County Brand Barleywine.
Read MoreOn Wednesday, Anheuser-Busch announced a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the National Football League (NFL). As part of the re-drawn agreement, Bud Light will significantly expand its presence across premiere league events…
Read MoreBud Light is ramping up its NFL marketing with new ads that highlight the unpredictability of the coin toss that begins each football game. New television spots show fans using the heads-or-tails outcome to dictate their social plans, like going to a beach party or snorkeling. Bud Light is supporting the ads
with a program in which drinkers can flip a digital coin on a computer tablet and get the chance to win prizes like NFL tickets. “The spirit of the new coin toss [ads] is spontaneous fun: Put two options on the table – both of them positive – and let the fate of the coin decide,” said Alexander Lambrecht, VP for Bud Light.
Budweiser is making October baseball even more exciting this year by putting fans right in the middle of the postseason action. Launching today, and only through 11:59 p.m. ET tonight, Budweiser is giving away a trip to the World Series via its Instagram account.
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