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Gen Zs Are Already Transforming the Food Industry

With all of the focus on Millennials, their tastes, preferences, and how to market and grow loyal customers, it’s easy to overlook an even bigger and more transformative group that follows them, Gen Zs.  Representing 27 percent of the U.S. population, they demand authenticity, freshness, and purity in the products they use.  Food Business News and The NPD Group share some insights to help operators prepare for a new reality, as Gen Zs search for greater transparency and sustainability in the foods they eat.



Gen Z, food transformation, freshness, transparency, sustainability, authenticity, Ben E. Keith, Food Business News, The NPD Group