New Products and Packages

Barons

As Australia’s Premium Craft Brewer, Barons is a young company dedicated to brewing Australian craft beers of the highest taste and quality. Headquartered in Sydney, Barons captures the outgoing personality and passion of Australia with a line of outstanding beers led by the unique Black Wattle Superior.

Black Wattle is crafted for those who demand the finest of beers. Its character is born from the selected blend of roasted barley and wheat, with a subtle hopping and the unique infusion of Australian wattle seed. The resulting beer offers a superb balance of flavor and complexity, richness in color with lasting creamy head. Barons Black Wattle has an aroma of roasted nuts and chocolate with a flavor of complex malt with hazelnut, toffee, caramel and dark chocolate. It is deep amber brown in color and has 5.8% alcohol by volume. Barons is the first craft beer to come from Australia to the United States and is sure to be a big hit! Ben E. Keith Beverages will carry the complete line of Barons brands including Black Wattle, Barons ESB, Barons Lager, and Barons IPA. Please keep a look out for these beers to hit shelves in the Dallas, Denton, and Fort Worth markets beginning October 29, 2007.

For more information about Barons Black Wattle please click here.

The Star of Barcelona

Since 1876 when August Kuentzmann Damm arrived from Alsace, Estrella Damm has been brewed as a quality beer in Barcelona. Estrella means star in Spanish and as its name suggests the brand has become a star to the people of Barcelona. It has evolved with the city reflecting its character – sophisticated and passionate yet at the same time relaxed and welcoming. Estrella Damm has been recognized worldwide for its superior taste as a two time Gold Medal winner of the World Beer Championship. It is a pale lager with 4.6% alcohol by volume. Start looking for Estrella Damm in restaurants, bars, and stores in all of Keith Country in November. Since 1876 when August Kuentzmann Damm arrived from Alsace, Estrella Damm has been brewed as a quality beer in Barcelona. Estrella means star in Spanish and as its name suggests the brand has become a star to the people of Barcelona. It has evolved with the city reflecting its character – sophisticated and passionate yet at the same time relaxed and welcoming. Estrella Damm has been recognized worldwide for its superior taste as a two time Gold Medal winner of the World Beer Championship. It is a pale lager with 4.6% alcohol by volume. Start looking for Estrella Damm in restaurants, bars, and stores in all of Keith Country in November. For more information about Estrella Damm please click here.

Trumer Pils

Ben E. Keith proudly rolled out Trumer Pils on July 30, 2007 in the Dallas/Fort Worth Metroplex area. Trumer Pils is a traditional European Pilsner brewed to the exact standards of the Trumer Brauerei in Berkeley, California. Trumer Brauerei in Salzburg, Austria was stumbled upon by an international brewing team. This 400 year old brewery had such an impact on this group that they set out to find a place to build it’s sister brewery! Trumer Brauerei in Berkeley was then built in 2004. As Trumer Pils brewmasters would say, “If it’s good you import the beer. If it’s great you import the brewery!”

Trumer has a light golden appearance with natural effervescence and tight creamy bubbles that lace the inside of a glass. It has a delicate, spicy nose with a hint of citrus. The taste is balanced: there is no one flavor that is exaggerated. It has a sparkling mouth feel and leaves a signature dry finish.

Introducing Solemar!

Ben E. Keith Beverages is exceptionally pleased to announce our first entry into the wine segment! Solemar(sun and sea). Solemar is a Pinot Grigio imported directly from Venezia, a province located in northeastern Italy that harvests a healthy crop of Pinot Grigio where the sun meets the sea. Influenced by the climate of the mountain range, these terraced hillsides are bathed in sun and sheltered from the cold moisture of northern Europe by the Italian Alps. The harsh winter cold forces growers to pick early, at an optimum balance of sugars and alcohol, producing the dry, light, crisp Pinot Grigio that northern Italy is most well known for.

This refreshing blend of lemon and lime flavors with a hint of orange blossom is best served chilled with fish, chicken, or salad dishes. Look for it on shelves in late July.

Solemar. Solute!

For more on Solemar click here or visit the Solemar website where you can find Solemar in a store near you!
www.solemarwine.com

Tona Cerveza

Ben E. Keith is proud to announce distribution of Tona Cerveza,
which is produced by Compania Cervecerea de Nicaragua (CCN),
the undisputed leader of the Nicaraguan beer industry. Tona Cerveza
is a smooth premium lager beer. It is produced using only the highest
quality malts and hops, which are certified by the most prestigious
international laboratories. CCN has the distinction of being the fi rst
brewery in Latin America to have its production processes certified
by ISO 9001-2000.

Tona Cerveza’s exceptionally balanced flavor and rich body are sure
to satisfy even the most demanding tastes. You can find it in select
locations in the Dallas, Fort Worth, and Denton markets, so keep
a look out for Tona Cerveza and be ready to experience a world of
adventure and Feel Exotic
.

Bud & Bud Light Chelada

Chelada initially launched on March 5 in six California and Texas cities and due to the overwhelmingly positive response from consumers and retailers, we are happy to announce the introduction of Chelada to all Ben E. Keith Branches.

Chelada is a refreshing, authentic combination of Budweiser and Bud Light mixed with Clamato Tomato Cocktail. This drink has been a favorite of the Latino community for more than 30 years and Anheuser-Busch is proud to offer a ready-to-drink version of this classic beverage in a convenient singleserve package. Budweiser, Bud Light & Clamato Chelada pairs well with traditional Latino dishes such as ceviche, chicken enchiladas, tamales and tomatillos which make them a savory beer that is great for any occasion.

The Chelada brand offers the opportunity to generate new drinking occasions and to demonstrate support and dedication to the Latino consumer. It is La Combinacion Perfecta!

This product will be available starting June 18, 2007. Ask your local Ben E. Keith distributor where you can enjoy a nice cold Chelada!

Bacardi Silver Mojito

Bacardi Silver has done it once again! Just in time for summer parties Bacardi Silver is introducing a new addition to their line, Bacardi Silver Mojito!

Originally invented in the sultry heat of windswept Cuba, the Mojito is an aromatic and chillingly refreshing cocktail that mixes cool mint and fresh lime. It is quickly becoming one of the hottest cocktails in the United States.

BACARDI SILVER is leading the way by bringing you the first-ever pre-mixed Mojito.

The new BACARDI SILVER Mojito offers consumers the freedom to enjoy the latest drink trend in a convenient, portable package that’s ready-to-enjoy anytime, anywhere. No mess. No muddling. It’s perfect for any occasion-while enjoying outdoor activities, indulging with spicy foods, socializing with friends or just relaxing as the sun goes down. BACARDI SILVER Mojitos will delight the senses.

BACARDI SILVER Mojito is the first spirit flavored malt beverage with the perfect combination of cool mint and fresh lime together in one convenient package. Keep an eye out for this refreshing product on store shelves across Keith Country.

Bad Boy Power Drink

Ben E Keith is happy to announce a new addition to our line of products! Bad Boy Power Drink is the second product BEK will be carrying under its new vision.

Bad Boy is the internationally recognized badge for extreme sports enthusiasts!

Remember before they were called Extreme Sports, they were just the wild sports a new generation was inventing. It took a while for a few pioneers to convince the mass that taking on the air, ocean, and limits of the human body just for kicks wasn’t as crazy as it sounds. People began seeking fun where few had dared to look before, and with that mentality came a style that was, irreverent, unique, bold and sexy.

In the early ‘80s, a small California company called Bad Boy Club made its mark among the thrill seekers who would influence a generation’s thirst for good times fueled by loud music and pumping adrenaline. Surfers, skateboarders and motocross racers all over the world came to recognize Bad Boy as a brand synonymous with getting some air, taking a spill and coming back for more.

As the lifestyle grew from underground buzz to full-scale trend, Bad Boy found its way into NASCAR, Major League Baseball, the NFL, NBA and even professional golf. Ballplayers, basketball stars and other pro athletes sported the now-famous Bad Boy Face as a sign of their inner steel.

Bad Boy Power Drink has a smooth taste and a blend of delicious, rich and powerful flavors. It contains as much caffeine as brewed coffee. It also contains Taurine and Clucoronaloactone, two amino acids that our body produces on its own. Combined with other ingredients Taurine boosts physical and mental performance.

Hang gliders, skate fanatics and dirt bike riders- don’t let your sportsmanship slip. Get a hit of Bad Boy and give yourself a competitive edge with these new, delicious and powerful energy drinks.

For more information on Bad Boy Power Drink please visit Bad Boy.

California Cooler

Ben E Keith Beverage is proud to announce a new partnership with Majestic Brands. Majestic Brands, producer of such products as Glacier Bay and Jason & Larry’s Evil Spirits, has brought back one of the most iconic names in light-alcoholic refreshment- California Cooler- as a reformulated refreshment beverage with timeless brand appeal. With its launch in 1981, California Cooler instantly became the preferred drink at backyard barbeques and comedy clubs, sipped by A-list celebrities and regular consumers alike. It sold over 20 million cases each year, sparking the ready-made beverage category and inspiring a succession of imitators.

Now, after a fifteen-year hiatus, California Cooler has returned to the market through the visionary commitment of Majestic Brands, which is producing and marketing an updated line of naturally-infused drink products based on the popular original brand. The company is not just offering up nostalgia, however, but is committed to consumers discerning modern palettes.

For more on California Coolers click here.

New Package - Asian Sampler

The Asian Sampler Pack is a great way to join in on celebrating the Chinese New Year. 2007 is year of the pig and begins on February 18, 2007. You can experience the tastes of Asian cultures in this sample pack. The 12 pack contains 4 bottles of Kirin Ichiban, Harbin Lager, and Tiger – three great Asian imports with distinct flavors for pairing with the right meal.

This sampler is scheduled to be on the shelves by January 29, 2007.

Green Valley Brewing Co.

With growing demand for organic foods and beverages on the rise, Anheuser-Busch has created two organic beers certified by the United States Department of Agriculture (USDA): Wild Hop Lager and Stone Mill Pale Ale. Launched nationally Sept. 18, Wild Hop Lager and Stone Mill Pale Ale, both brewed under the Green Valley Brewing Company name, will be available at stores that specialize in organic products and anywhere specialty/craft and organic beers are sold.