Hacker-Pschorr

Weisse

Authentic Bavarian Wheat Beer

Hacker-Pschorr Weisse is the company’s flagship style, catering to young adults in the U.S. who seek out authentic experiences and distinctive tastes.

Hacker-Pschorr Weisse is a centuries-old German wheat beer from Bavaria that offers a refreshing taste that is apres anything. Wheat beer was originated in the German state of Bavaria in the 15th century. In Germany, it is typically called Weisse beer meaning white or Weizen meaning wheat.

In Bavaria, Germany wheat beers represent nearly 20% of the beer category. What makes the beer distinct is the use of 60% malted wheat and 40% malted barley in the brewing process. Unlike lager, wheat beer is top-fermented at higher temperatures. The top-fermentation and wheat produce hints of clove giving Hacker-Pschorr Weisse a distinct flavor.

Hacker-Pschorr Weisse has a cloudy appearance, characteristic of wheat beer. The cloudy appearance is due to yeast that is retained in the beer. A centrifuge process is used with traditional wheat beers to retain the yeast instead of the typical filtering process used with beers that are clear in appearance. The result is a taste that is authentic and perfect all year-round after a game of hoops, a day on the mountain or just hanging out after work with friends.

Dunkel Weisse (Dark)

The Original Dunkel Weisse

Georg Pschorr (1798-1867) was a well-known entrepreneur in Munich and the patriarch of the Pschorr brewing dynasty. He inherited the brewery from his father Joseph Pschorr (1770-1841). Joseph married Maria Theresia Hacker in 1793 and bought Hacker Brewery from his father-in-law. He then opened a second brewery and under the umbrella of the Hacker-Pschorr name grew the joint brewery to prominence in Munich. The modern HP logo combines both the original Hacker and Pschorr logos, but with the red circle around the “P” representing Joseph’s unending love for Theresia.

Georg nurtured his father’s brewery and planted the seeds for growth to create what Hacker-Pschorr is today. Weisse Dark was his creation and proudly bears his name and image on the label. Georg was not only a member of the business community in Munich but contributed highly to the art and music scene. His grandson Richard Strauss is the most celebrated composer of Munich.

Georg’s creation, the Dunkel (dark) style of Weisse beer is produced with 60% dark- and light-colored malted wheat and 40% dark- and light-colored malted barley. This provides the beer with a deeper amber color than regular Weisse beers and a more robust and fuller flavor. This beer can tame the spiciest items on the menu while it maintains the characteristic refreshment of wheat beer.

Munich Gold

In Germany, there are provinces or states like we have in the U.S. Munich is the capital city of the province of Bavaria, which is sometimes called “The Cradle of the Art of Brewing.”

In Bavaria, where beer is an art form to some and a religion to the rest, Hacker-Pschorr Munich Gold is recognized as the benchmark of the lager style. The Hacker-Pschorr Brewery is known as Bavaria’s Heaven – “Himmel der Bayern.” Hacker-Pschorr’s Munich Gold represents the real thing from one of the oldest breweries in Munich.

Germany is a hotbed of the brewing industry worldwide to this day, with just over 1,200 breweries in Germany, and 800 in Bavaria alone – more than any other country in the world. Munich Edelhell was the first Hacker-Pschorr beer exported to the U.S. starting in 1865 and was honored with an award at the International Exhibit in 1876 in Philadelphia.

Whether consumed in Bavaria or in the U.S., Hacker-Pschorr’s Munich Gold is one of the world’s best lagers to this day.

Oktoberfest

The History of Oktoberfest and Hacker-Pschorr

When Ludwig I, the Crown Prince of Bavaria, was to celebrate his wedding in Munich in 1810, he decided it was an occasion for all of Bavaria to celebrate. He commissioned Joseph Pschorr, then the brewmaster of the Hacker-Pschorr brewery, among other Munich brewers, to develop special brews to commemorate the occasion. The beer was so good that the party lasted for days and Oktoberfest beer was born.

Subsequent annual celebrations evolved into the city of Munich’s world-famous Oktoberfest, which is attended by over 6 million people each year, who in 2003 consumed over 6 million liters of beer. By Munich law, only the six breweries within the city limits of Munich are invited to serve their beer at Oktoberfest. Hacker-Pschorr is one of the six, as is its sister brand, Paulaner.