Ben E Keith Takes On A New Supplier
Date: May 8, 2007
Ben E Keith Beverage is proud to announce a new partnership with Majestic Brands. Majestic Brands, producer of such products as Glacier Bay and Jason & Larry’s Evil Spirits, has brought back one of the most iconic names in light-alcoholic refreshment- California Cooler- as a reformulated refreshment beverage with timeless brand appeal. With its launch in 1981, California Cooler instantly became the preferred drink at backyard barbeques and comedy clubs, sipped by A-list celebrities and regular consumers alike. It sold over 20 million cases each year, sparking the ready-made beverage category and inspiring a succession of imitators.
Now, after a fifteen-year hiatus, California Cooler has returned to the market through the visionary commitment of Majestic Brands, which is producing and marketing an updated line of naturally-infused drink products based on the popular original brand. The company is not just offering up nostalgia, however, but is committed to consumers discerning modern palettes.
For more on California Coolers click here.